Wednesday, August 24, 2016
Tourism Authority of Thailand Seeking Quality Tourists…
Pattaya One News reports that at a media briefing at the Asean Tourism Forum last Friday, Tourism Authority of Thailand Governor Dr Yuthasak Supasorn, outlined an ambitious strategy to expand tourism revenue, while promoting options that combine Thailand’s top destinations with travel opportunities in neighbouring countries.
Achieving a quality, balanced tourism experience was a core theme in his presentation to ATF media.“This year we will focus less on visitor arrivals and more on achieving quality tourism targets,” he explained.“Our strategy for international markets will position the kingdom as a quality leisure destination through Thainess.”He defined “quality” as measured by visitor expenditure, average length of stay and the overall delivery of a valuable visitor experience.
Commentary: Well if the TAT are going to define “quality tourist by expenditure bar mongers should be at the top of the list! Average length of stay? Again plenty of bar mongers visit Thailand more than once a year! Overall delivery of a valuable visitor experience? Why many guys have had barfines where the girl delivered a valuable visitor experience for just 2,000 baht! We must be the quality tourists they’re talking about!!!! Lol….